Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli.
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, c2013.Description: xxi, 602 p. : ill., maps ; 26 cmISBN: - 0078029279
- 9780078029271
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HF1416 .A47 2013 (Browse shelf(Opens below)) | Available | 10062510 | ||
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HF1416 .A47 2013 (Browse shelf(Opens below)) | Available | 10062511 | ||
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HF1416 .A47 2013 (Browse shelf(Opens below)) | Available | 10063532 | ||
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HF1416 .A47 2013 (Browse shelf(Opens below)) | Available | 10080729 |
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| HF1414 .S58 2005 OS Competition policy in the ASEAN countries / | HF1414 .V54 2007 OS How countries compete : strategy, structure, and government in the global economy / | HF1414.4 P38 2008 OS Export import management / | HF1416 .A47 2013 Global marketing : contemporary theory, practice, and cases / | HF1416 .B43 2008 OS International marketing : principles, practices and marketing facts / | HF1416 .C375 2007 International marketing/ | HF1416 .C375 2009 OS International marketing / |
Includes bibliographical references and indexes
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