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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill/Irwin, c2011.Edition: 15th edDescription: xxxiii, 622 p. : col. ill., col. maps ; 29 cmISBN:
  • 007352994X (alk. paper)
  • 9780073529943 (alk. paper)
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF1416 .C375 2011 OS (Browse shelf(Opens below)) Available 10050227

Fakulti Keusahawanan dan Perniagaan.

Includes bibliographical references and index.

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