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Global business : positioning ventures ahead / Michael R. Czinkota, Ilkka A. Ronkainen.

By: Contributor(s): Material type: TextTextPublication details: New York : Routledge, 2011.Description: xviii, 250 p. : ill. ; 24 cmISBN:
  • 9780415801942 (hbk : alk. paper)
Subject(s):
Contents:
The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF1416 .C947 2011 OS (Browse shelf(Opens below)) Available 10050934

Fakulti Keusahawanan dan Perniagaan.

Includes bibliographical references and index.

The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.

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