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Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2009.Edition: 2nd edDescription: xxvii, 565 p. : col. ill. ; 27 cmISBN:
  • 0199239428
  • 9780199239429
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HD62.4 .L44 2009 (Browse shelf(Opens below)) Available 10041629

Fakulti Keusahawanan dan Perniagaan.

Includes index.

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