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Identity and strategy : how individual visions enable the design of a market strategy that works / Olaf G. Rughase.

By: Material type: TextTextPublication details: Cheltenham, UK ; Northampton, MA : Edward Elgar Pub., c2006.Description: xviii, 232 p. : ill. ; 24 cmISBN:
  • 9781847206565
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HD30.28 .R843 2006 OS (Browse shelf(Opens below)) Available 10030909

Fakulti Keusahawanan dan Perniagaan

Includes bibliographical references (p. 196-219) and index.

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