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Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood.

By: Contributor(s): Material type: TextTextSeries: Events management seriesPublication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.Description: xxi, 322 p. : ill. ; 25 cmISBN:
  • 9780750663618
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf GT3405 .M37 2006 OS (Browse shelf(Opens below)) Available 10031947

Fakulti Keusahawanan dan Perniagaan

Includes bibliographical references and indexes.

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