Marketing planning by design : systematic planning for successful marketing strategy / Ralf E. Strauss.
Material type:
TextPublication details: Chichester, England ; Hoboken, NJ : Wiley, c2008.Description: xviii, 350 p. : ill., plans ; 25 cmISBN: - 9780470721674
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HF5415.13 .S8789 2008 OS (Browse shelf(Opens below)) | 1 | Available | 10019359 |
Fakulti Keusahawanan dan Perniagaan
Includes bibliographical references (p. [303]-328) and index.
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