Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.
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TextPublication details: Hoboken, NJ : Wiley, 2003.Description: xvi, 206 p. : ill. ; 24 cmISBN: - 9780471455165
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | Available | 10317804 | |||
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HF5415.13 .K639 2003 (Browse shelf(Opens below)) | 1 | Damaged | 10019156 |
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| HF5415.13 .J46 2015 Marketing management / | HF5415.13 .J46 2015 Marketing management / | HF5415.13 .K63 2023 ENTREPRENEURIAL MARKETING : BEYOND PROFESSIONAL MARKETING / | HF5415.13 .K639 2003 Lateral marketing : new techniques for finding breakthrough ideas / | HF5415.13 .K64 2012 Marketing management / | HF5415.13 .K64 2012 Marketing management / | HF5415.13 .K654 2004 Ten deadly marketing sins : signs and solutions / |
Includes bibliographical references and index
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