INTEGRATION MARKETING: HOW SMALL BUSINESSES BECOME BIG BUSINESSES AND BIG BUSINESSES BECOME EMPIRES
Material type:
TextPublication details: Hoboken, N.J. : Wiley, c2009.Description: xviii, 142 p. : ill. ; 19 cmISBN: - 0470454598
- 9780470454596
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Open Shelf
|
UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HD30.28 .J694 2009 OS (Browse shelf(Opens below)) | Available | 10018091 |
Browsing UMK Kampus Kota shelves, Shelving location: Kampus Kota Open Shelf, Collection: DEFAULT Close shelf browser (Hides shelf browser)
| HD30.28 .J64 2011 OS Exploring strategy / | HD30.28 .J64 2011 OS Exploring strategy / | HD30.28 .J648 2005 Exploring corporate strategy | HD30.28 .J694 2009 OS INTEGRATION MARKETING: HOW SMALL BUSINESSES BECOME BIG BUSINESSES AND BIG BUSINESSES BECOME EMPIRES | HD30.28 .K37 2004 Strategy maps : converting intangible assets into tangible outcomes / | HD30.28 .K37 2006 OS Alignment : using the balanced scorecard to create corporate synergies / | HD30.28 .K375 2004 OS Strategy maps : converting intangible assets into tangible outcomes / |
Fakulti Keusahawanan dan Perniagaan
Includes index.
Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history's most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology.
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