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Winning at innovation : the A-to-F model / Fernando Trias de Bes & Philip Kotler.

By: Contributor(s): Material type: TextTextPublisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011Copyright date: ©2015Description: xx, 272 pages : illustrations ; 24 cmContent type:
  • still image
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780230343436
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Notes Date due Barcode
Open Shelf Open Shelf UMK Kampus Bachok UMK Kampus Bachok GENERAL Kampus Bachok Open Shelf Level 1 HD45 .T77 2011 (Browse shelf(Opens below)) Available gift. 10361723

Includes bibliographical references and index

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