Customer relationship management : the foundation of contemporary marketing strategy / Roger J. Baran and Robert J. Galka.
Material type:
TextPublication details: New York : Routledge, Taylor & Francis Group, 2017.Edition: 2nd edDescription: vi, 449 p. ; 26 cmISBN: - 9781138919518
- CRM
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HF5415.55 .B37 2017 (Browse shelf(Opens below)) | Available | 10336410 |
Browsing UMK Kampus Kota shelves, Shelving location: Kampus Kota Open Shelf, Collection: FKP Close shelf browser (Hides shelf browser)
| HF5415.525 .L46 2010 Getting naked : a business fable about shedding the three fears that sabotage client loyalty / | HF5415.525 .R64 2019 Leading loyalty : cracking the code to customer devotion / | HF5415.525 .Z53 2010 Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / | HF5415.55 .B37 2017 Customer relationship management : the foundation of contemporary marketing strategy / | HF5415.55 .E34 2011 Relationship marketing : exploring relational strategies in marketing / | HF5415.55 .F84 2012 Brand advocates : turning enthusiastic customers into a powerful marketing force / | HF5415.55 .R38 2016 Customer-centric marketing : a pragmatic framework / |
Includes index
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