Marketing across cultures / Jean-Claude Usunier, Julie Lee.
Material type:
TextPublication details: New York : Financial Times Prentice Hall, 2005.Edition: 4th edDescription: xx, 573p.: ill.; 24cmISBN: - 9780273685296
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HF1416 .U85 2005 OS (Browse shelf(Opens below)) | Available | 10010594 |
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| HF1416 .O55 2009 International marketing : strategy and theory / | HF1416 .S24 2009 The SAGE handbook of international marketing / | HF1416 .S24 2009 The SAGE handbook of international marketing / | HF1416 .U85 2005 OS Marketing across cultures / | HF1416 .W43 2007 Building an import/export business | HF1416.5 .C374 2008 Import/export kit for dummies / | HF1416.5 .J64 2010 OS Export/import procedures and documentation / |
Fakulti Keusahawanan & Perniagaan
Includes bibliographical references and index.
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