How cool brands stay hot : branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire.
Material type:
TextPublication details: London : Kogan Page, 2016.Edition: 3rd edDescription: xxii, 287 p. : ill. ; 24 cmISBN: - 9780749477172
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Open Shelf
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UMK Kampus Bachok | UMK Kampus Bachok | FTKW | Kampus Bachok Open Shelf Level 1 | HF5415.332.Y66 B47 2016 (Browse shelf(Opens below)) | Available | 10334200 |
Browsing UMK Kampus Bachok shelves, Shelving location: Kampus Bachok Open Shelf Level 1, Collection: FTKW Close shelf browser (Hides shelf browser)
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Includes bibliographical references (p. [242]-274) and index
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