Essentials of marketing research / (Record no. 77077)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00830nam a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241106081700.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131124s2013 at a bi 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781133190646 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201312171147 |
| Level of effort used to assign nonsubject heading access points | siti |
| -- | 201311240852 |
| -- | asri |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.2 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .Z537 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing research / |
| Statement of responsibility, etc. | William G. Zikmund, Barry J. Babin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia ; |
| -- | Mason, OH : |
| Name of publisher, distributor, etc. | South-Western Cengage Learning, |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 452 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry J. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10772522 |
| b | 05-12-17 |
| c | 05-12-17 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | vtls000077953 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Shelf |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | k |
| Operator's initials, OID (RLIN) | - - |
| Cataloger's initials, CIN (RLIN) | m |
| First date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | at |
| -- | 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UMK Kampus Kota | UMK Kampus Kota | Kampus Kota Open Shelf | 17/12/2005 | 826.64 | .i10983168 | HF5415.2 .Z537 2013 | 10078939 | 06/11/2024 | 1 | 06/11/2024 | Open Shelf |