Marketing research / William G. Zikmund ... [et al.] (Record no. 18641)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00710nam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241105233803.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090617s2007 au a bi u001 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780170127349 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201005271007 |
| Level of effort used to assign nonsubject heading access points | shahrul |
| -- | 200906172146 |
| -- | siti |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.2. M349 2007 OS |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing research / William G. Zikmund ... [et al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Asia Pacific ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Victoria, Australia: |
| Name of publisher, distributor, etc. | Cencage Learning, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 570 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 26 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10186645 |
| b | 05-12-17 |
| c | 05-12-17 |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | vtls000019148 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Shelf |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | k |
| Operator's initials, OID (RLIN) | - - |
| Cataloger's initials, CIN (RLIN) | m |
| First date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | au |
| -- | 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UMK Kampus Kota | UMK Kampus Kota | Kampus Kota Open Shelf | 17/12/2005 | 262.65 | .i10279702 | HF5415.2. M349 2007 OS | 10027777 | 05/11/2024 | 1 | 05/11/2024 | Open Shelf |