MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01065nam a2200277 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241105233731.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090604s2008 nju bi u000 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470165065 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200908031037 |
| Level of effort used to assign nonsubject heading access points |
siti |
| Level of effort used to assign subject headings |
200906230807 |
| Level of effort used to assign classification |
izzati |
| -- |
200906041537 |
| -- |
suriani |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1255 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.V56 2008 OS |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vinjamuri, David, |
| Dates associated with a name |
1964- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Accidental branding : |
| Remainder of title |
how ordinary people build extraordinary brands / |
| Statement of responsibility, etc. |
David Vinjamuri. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
John Wiley & Sons, Inc., |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 212 p. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Fakulti Keusahawanan dan Perniagaan. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Businesspeople |
| Geographic subdivision |
United States |
| Form subdivision |
Biography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurship |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Serendipity |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10166774 |
| b |
05-12-17 |
| c |
05-12-17 |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
vtls000017131 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Open Shelf |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
k |
| Operator's initials, OID (RLIN) |
- - |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
nju |
| -- |
0 |