Advances in Digital Marketing in the Era of Artificial Intelligence : (Record no. 130852)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00913 a2200265 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UMK |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250706213547.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250623b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032585116 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Language of cataloging | eng |
| Modifying agency | UMK |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .A26 2025 |
| 245 00 - TITLE STATEMENT | |
| Title | Advances in Digital Marketing in the Era of Artificial Intelligence : |
| Remainder of title | Case Studies and Data Analysis for Business Problem Solving / |
| Statement of responsibility, etc. | Edited by Moez Ltifi |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boca Raton : |
| Name of producer, publisher, distributor, manufacturer | CRC Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2025 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 316 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Dr. Tahirah Binti Abdullah |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Artificial intelligence |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ltifi, Moez, |
| Relator term | editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Shelf |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | UMK Kampus Kota | UMK Kampus Kota | Kampus Kota Open Shelf | 26/06/2025 | 13 | 662.68 | HF5415.1265 .A26 2025 | 10393907 | 26/06/2025 | 697.56 | 26/06/2025 | Open Shelf |