MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01396cam a22003498i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
23834872 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UMK |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250701135955.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240822s2025 flua b 001 0beng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032748917 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.125 |
| Item number |
.P73 2025 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Predictive Analytics and Generative AI for Data-Driven Marketing Strategies / |
| Statement of responsibility, etc. |
Edited by Hemachandran K, Debdutta Choudhury, Raul Villamarin Rodriguez, Jorge A. Wise and Revathi T. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boca Raton, FL : |
| Name of producer, publisher, distributor, manufacturer |
CRC Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2025. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2025 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv 276 pages : |
| Other physical details |
llustrations ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Data processing. |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Technological innovations. |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Artificial intelligence |
| General subdivision |
Marketing applications. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
K., Hemachandran, |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Choudhury, Debdutta, |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rodriguez, Raul Villamarin, |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wise, Jorge A., |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
T., Revathi, |
| Fuller form of name |
(Theerthagiri) |
| Dates associated with a name |
1989- |
| Relator term |
editor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Open Shelf |