MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01189nam a2200337 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241029s2024 nyu bi 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367457921 |
| Qualifying information |
hardback |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1265 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.F47 2024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Feroz, A. Karim, |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital Analytics for Marketing / |
| Statement of responsibility, etc. |
A. Karim Feroz, Gohar F. Khan and Marshall Sponder |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second Edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York ; |
| -- |
London : |
| Name of producer, publisher, distributor, manufacturer |
Routledge Taylor & Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2024 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
©2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 307 pages ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Mastering Business Analytics |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Pemilihan Buku di Karnival Semarak Ilmu 2024 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Fakulti Keusahawanan Dan Perniagaan |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Prof. Dr. Mohd Rafi Bin Yaacob |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Khan, Gohar F., |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sponder, Marshall, |
| Relator term |
author |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Mastering business analytics |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11303499 |
| b |
12-12-24 |
| c |
29-10-24 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Open Shelf |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
koos |
| Operator's initials, OID (RLIN) |
12-12-24 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
nyu |
| -- |
0 |