MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01144nam a2200313 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211107s2020 njua i 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789811216978 |
| Qualifying information |
hardcover |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
UMK |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1265 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.K68 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Milton, |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
MARKETING STRATEGY IN THE DIGITAL AGE : |
| Remainder of title |
Applying Kotler's Strategies to Digital Marketing/ |
| Statement of responsibility, etc. |
Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao; translated by Yuheng Zhang |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hackensack, NJ : |
| Name of producer, publisher, distributor, manufacturer |
World Scientific, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
©2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 371 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Technological innovations |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cao, Tiger, |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Qiao, Collen, |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wang, Sam, |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zhang, Yuheng, |
| Relator term |
translator |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11238914 |
| b |
01-11-22 |
| c |
07-11-21 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Open Shelf |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
koos |
| -- |
boos |
| -- |
joos |
| Operator's initials, OID (RLIN) |
29-12-21 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
- |
| -- |
eng |
| -- |
nju |
| -- |
0 |