Marketing management : (Record no. 116735)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00709nam a2200193 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190528s2018 ii a bi 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352807383 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.12.I5 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | R36 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy, V. S. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | Indian context, global perspective / |
| Statement of responsibility, etc. | V. S. Ramaswamy, S. Namakumari. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi, India : |
| Name of publisher, distributor, etc. | SAGE Publications India Pvt Ltd, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvii, 798 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | India |
| General subdivision | Management. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11170141 |
| b | 08-07-19 |
| c | 28-05-19 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Shelf |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | k |
| Operator's initials, OID (RLIN) | 08-07-19 |
| Cataloger's initials, CIN (RLIN) | m |
| First date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | ii |
| -- | 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UMK Kampus Kota | UMK Kampus Kota | Kampus Kota Open Shelf | 19/07/2008 | 225.67 | .i11674660 | HF5415.12.I5 R36 2018 | 10350856 | 06/11/2024 | 06/11/2024 | Open Shelf |