Strategic marketing problems : (Record no. 114863)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00942nam a2200265 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190128s2007 njua i 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132335713 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.135 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .K47 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing problems : |
| Remainder of title | cases and comments / |
| Statement of responsibility, etc. | Roger A. Kerin, Robert A. Peterson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Upper Saddle River, NJ : |
| -- | Paerson, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2007. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | ©2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 722 pages : |
| Other physical details | illustrations. : |
| Dimensions | 28 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making |
| -- | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| -- | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Robert A., |
| Relator term | author. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11151390 |
| b | 13-07-21 |
| c | 28-01-19 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Shelf |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | koos |
| Operator's initials, OID (RLIN) | 28-01-19 |
| Cataloger's initials, CIN (RLIN) | m |
| First date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nju |
| -- | 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total checkouts | Total holds | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UMK Kampus Kota | UMK Kampus Kota | Kampus Kota Open Shelf | 19/01/2028 | 0.00 | .i11641460 | 1 | 1 | HF5415.135 .K47 2007 | 10348896 | 06/11/2024 | 06/11/2024 | Open Shelf | gift. | ||||
| UMK Kampus Kota | UMK Kampus Kota | Kampus Kota Open Shelf | 21/07/2013 | 0.00 | .i11834286 | HF5415.135 .K47 2007 | 10366043 | 06/11/2024 | 06/11/2024 | Open Shelf |