Artificial intelligence for marketing : (Record no. 111635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00621nam a2200193 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180718s2017 njua i 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119406334 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .S76 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sterne, Jim, |
| Dates associated with a name | 1955- |
| 245 10 - TITLE STATEMENT | |
| Title | Artificial intelligence for marketing : |
| Remainder of title | practical applications / |
| Statement of responsibility, etc. | Jim Sterne. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, New Jersey : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 344 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Artificial intelligence. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11119044 |
| b | 26-09-18 |
| c | 18-07-18 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Shelf |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | k |
| Operator's initials, OID (RLIN) | 26-09-18 |
| Cataloger's initials, CIN (RLIN) | m |
| First date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nju |
| -- | 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UMK Kampus Kota | UMK Kampus Kota | Kampus Kota Open Shelf | 18/09/2023 | 164.48 | .i1159472x | HF5415 .S76 2017 | 10344604 | 06/11/2024 | 06/11/2024 | Open Shelf |