Legends in marketing. Christian Grönroos /
Grönroos, Christian, 1947-,
Legends in marketing. Christian Grönroos / Christian Grönroos. series editor, Jagdish N. Sheth, Ph.D. - 8 volumes : illustrations ; 25 cm.
Includes bibliographical references
v. 1. Service marketing / editor, Raymond P. Fisk -- v. 2. Service management / editor, Bo Edvardsson -- v. 3. Service logic / editor, Tore Strandvik -- v. 4. Service quality / editor, Lawrence A. Crosby -- v. 5. Relationship marketing / editor, David Ballantyne -- v. 6. Marketing theory / editor, Roderick P. Brodie -- v. 7. Marketing communication / editor, Donald E. Schultz -- v. 8. Internal marketing, research approach, and other works / editor, Lars-Johan Lindqvist.
9788132110026
Grönroos, Christian, 1947-
Grönroos, Christian, Communication in marketing.
Marketing research.
Marketing.
Legends in marketing. Christian Grönroos / Christian Grönroos. series editor, Jagdish N. Sheth, Ph.D. - 8 volumes : illustrations ; 25 cm.
Includes bibliographical references
v. 1. Service marketing / editor, Raymond P. Fisk -- v. 2. Service management / editor, Bo Edvardsson -- v. 3. Service logic / editor, Tore Strandvik -- v. 4. Service quality / editor, Lawrence A. Crosby -- v. 5. Relationship marketing / editor, David Ballantyne -- v. 6. Marketing theory / editor, Roderick P. Brodie -- v. 7. Marketing communication / editor, Donald E. Schultz -- v. 8. Internal marketing, research approach, and other works / editor, Lars-Johan Lindqvist.
9788132110026
Grönroos, Christian, 1947-
Grönroos, Christian, Communication in marketing.
Marketing research.
Marketing.