International marketing and export management /
Albaum, Gerald S.
International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr. - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2002. - xvi, 673 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index
9780273655213
Export marketing--Management.
International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr. - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2002. - xvi, 673 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index
9780273655213
Export marketing--Management.