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Reference-dependent preferences : a theoretical and experimental investigation of individual reference-point formation /

Reference-dependent preferences : a theoretical and experimental investigation of individual reference-point formation / Evelyn Stommel. - Wiesbaden : Springer Gabler, 2013. - xiv, 224 p. : ill. ; 21 cm.

Includes bibliographical references (p. 163-197)

ISBN: 9783658006341

Subjects--Topical Terms:
Business planning.
Economics--Decision making.

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Reference-dependent preferences : a theoretical and experimental investigation of individual reference-point formation /

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