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Best practice in market research /

Best practice in market research / edited by Peter Mouncey, Frank Wimmer. - Hoboken, NJ : Wiley, c2007. - xxxv, 678 p. : ill. ; 24 cm - ESOMAR world research publication. . - ESOMAR world research publication. .

Includes bibliographical references and index

ISBN: 9780470065273

Subjects--Topical Terms:
Marketing research.

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Best practice in market research /

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