Why killer products don't sell /
Gotts, Ian.
Why killer products don't sell / by Ian Gotts & Dominic Rowsell. - Hoboken, NJ : Wiley, c2008. - xxiii, 165 p. : ill. ; 23 cm.
Includes bibliographical references
9781906465261
Brand name products--Management.
Consumer behavior.
Sales management.
Why killer products don't sell / by Ian Gotts & Dominic Rowsell. - Hoboken, NJ : Wiley, c2008. - xxiii, 165 p. : ill. ; 23 cm.
Includes bibliographical references
9781906465261
Brand name products--Management.
Consumer behavior.
Sales management.