Cause marketing for dummies /
Waters, Joe, 1967-
Cause marketing for dummies / by Joe Waters & Joanna MacDonald. - Hoboken, NJ : Wiley, c2011. - xvi, 316 p. : ill. ; 24 cm. - For dummies. .
Includes index.
9781118011300
Social marketing.
Nonprofit organizations--Marketing.
Cause marketing for dummies / by Joe Waters & Joanna MacDonald. - Hoboken, NJ : Wiley, c2011. - xvi, 316 p. : ill. ; 24 cm. - For dummies. .
Includes index.
9781118011300
Social marketing.
Nonprofit organizations--Marketing.