Answering the ultimate question : how Net Promoter can transform your business /

Brooks, Laura L., 1963-

Answering the ultimate question : how Net Promoter can transform your business / Laura L . Brooks, Richard Owen. - San Francisco, CA : Jossey-Bass, c2009. - xiv, 304 p. : ill. ; 24 cm.

Includes bibliographical references (p. 291-293) and index

9780470260692


Consumer satisfaction.
Customer loyalty.
Customer relations.
Success in business.

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