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Crafting and executing strategy : the quest for competitive advantage concepts and cases /

Crafting and executing strategy : the quest for competitive advantage concepts and cases / Arthur A. Thompson, The University of Alabama, Margaret A. Peteraf, Dartmouth College, John E. Gamble, University of South Alabama A. J. Strickland III, The University of Alabama. - Nineteenth Edition. - New York : McGraw-Hill/Irwin, [2014] xlviii, 366 pages : color illustrations ; 27 cm

Includes indexes.

ISBN: 9780078029509

Subjects--Topical Terms:
Strategic planning.
Strategic planning--Case studies.

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Crafting and executing strategy : the quest for competitive advantage concepts and cases /

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