The hidden wealth of customers : realizing the untapped value of your most important asset /
Lee, William G.
The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee. - Boston, Mass. : Harvard Business Review Press, c2012. - 222 p. : ill. ; 25 cm.
Includes bibliographical references (p. [199]-202) and index.
9781422172315
Consumer behavior.
Customer loyalty.
Customer relations.
The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee. - Boston, Mass. : Harvard Business Review Press, c2012. - 222 p. : ill. ; 25 cm.
Includes bibliographical references (p. [199]-202) and index.
9781422172315
Consumer behavior.
Customer loyalty.
Customer relations.