Essentials of strategic management : the quest for competitive advantage /
Gamble, John
Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf. - 3rd ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xl, 519 p. : col ill. ; 26 cm.
Includes index.
9780078029288
Business planning.
Competition.
Strategic planning.
Strategic planning--Case studies.
Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf. - 3rd ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xl, 519 p. : col ill. ; 26 cm.
Includes index.
9780078029288
Business planning.
Competition.
Strategic planning.
Strategic planning--Case studies.