Crafting and executing strategy : the quest for competitive advantage : concepts and cases.

Crafting and executing strategy : the quest for competitive advantage : concepts and cases. - 18th ed. / Arthur A. Thompson ... [et al.]. - New York : McGraw-Hill/Irwin, c2012. - 1 v. (various pagings) : col. ill. ; 27 cm.

Includes index. Pusat Pengajian Bahasa dan Pembangunan Insaniah. Rev. ed. of: Crafting and executing strategy / Arthur A. Thompson. 18th ed. 2010.

9780078112720


Strategic planning.
Strategic planning--Case studies.

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