Crafting and executing strategy : concepts and readings /

Crafting and executing strategy : concepts and readings / Arthur A. Thompson ... [et al.]. - 18th ed. - New York : McGraw-Hill/Irwin, c2012. - xlvii, 1 v. (various pagings) : col. ill. ; 26 cm.

Rev. ed. of: Crafting and executing strategy / Arthur A. Thompson. 17th ed. 2010.

Includes bibliographical references and indexes

0077325176 9780077325176


Business planning.
Strategic planning.

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