Competitive strategy for dummies /
Pettinger, Richard.
Competitive strategy for dummies / by Richard Pettinger. - Chichester : John Wiley, 2009. - xvi, 372 p. : ill. ; 24 cm. - For dummies .
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references and index.
9780470779309
Competition.
Strategic planning.
Competitive strategy for dummies / by Richard Pettinger. - Chichester : John Wiley, 2009. - xvi, 372 p. : ill. ; 24 cm. - For dummies .
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references and index.
9780470779309
Competition.
Strategic planning.