Contemplating corporate marketing, identity and communication /
Contemplating corporate marketing, identity and communication /
edited by Klement Podnar and John M.T. Balmer.
- New York, NY : Routledge, 2010.
- xi, 163 p. : ill. ; 24 cm.
Includes bibliographical references and index
9780415577434
Branding--Congresses.
Communication in organizations--Congresses.
Corporate culture--Congresses.
Corporate image--Congresses.
Marketing--Management--Congresses.
Includes bibliographical references and index
9780415577434
Branding--Congresses.
Communication in organizations--Congresses.
Corporate culture--Congresses.
Corporate image--Congresses.
Marketing--Management--Congresses.