Questionnaire design : how to plan, structure, and write survey material for effective market research /
Brace, Ian, 1949-
Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace. - Sterling, VA : Kogan Page, 2004. - xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.). - Market research in pratice .
Includes bibliographical references (p. 277-280) and index
9780749441814
Market surveys--Methodology.
Questionnaires--Methodology.
Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace. - Sterling, VA : Kogan Page, 2004. - xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.). - Market research in pratice .
Includes bibliographical references (p. 277-280) and index
9780749441814
Market surveys--Methodology.
Questionnaires--Methodology.