Branding your business : [promote your business, attract customers, build your brand through the power of emotion] /
Hammond, James, 1952-
Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond - Revised edition - vii, 276 pages ; illustrations ; 22 cm.
Revised edition of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008 Subtitle from cover
Includes bibliographical references and index
9780749462963
Branding (Marketing)--Management
Brand name products--Psychological aspects
Communication in marketing
Consumer behavior
Senses and sensation
Branding your business : [promote your business, attract customers, build your brand through the power of emotion] / James Hammond - Revised edition - vii, 276 pages ; illustrations ; 22 cm.
Revised edition of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008 Subtitle from cover
Includes bibliographical references and index
9780749462963
Branding (Marketing)--Management
Brand name products--Psychological aspects
Communication in marketing
Consumer behavior
Senses and sensation