Essentials of strategic management : the quest for competitive advantage /
Gamble, John
Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr. - 2nd ed. - New York : McGraw-Hill Irwin, c2011. - xxxi, 557 p. : col. ill. ; 26 cm.
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references and indexes.
0078137144 9780078137143
Business planning.
Competition.
Strategic planning.
Strategic planning--Case studies.
Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr. - 2nd ed. - New York : McGraw-Hill Irwin, c2011. - xxxi, 557 p. : col. ill. ; 26 cm.
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references and indexes.
0078137144 9780078137143
Business planning.
Competition.
Strategic planning.
Strategic planning--Case studies.