The future of global business : a reader /
The future of global business : a reader /
[edited by] Michael R Czinkota, Ilkka A Ronkainen, Masaaki Kotabe.
- New York : Routledge, 2011.
- xvi, 752 p. : ill. ; 24 cm.
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references and index.
9780415800945 (pbk. : alk. paper)
Export marketing.
International business enterprises.
International trade.
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references and index.
9780415800945 (pbk. : alk. paper)
Export marketing.
International business enterprises.
International trade.