Understanding business strategy : concepts and cases /

Ireland, R. Duane.

Understanding business strategy : concepts and cases / R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt - 2nd ed. - Mason, OH. : South-Western Cengage Learning, c2008. - 1 v. (various pagings) : col. ill. ; 28 cm.

Fakulti Keusahawanan dan Perniagaan

Includes bibliographical references and indexes.

9780324578997


Business planning.
Business planning--Case studies.
Strategic planning.
Strategic planning--Case studies.

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