Cross-cultural marketing : theory, practice and relevance /
Burton, Dawn, 1961-
Cross-cultural marketing : theory, practice and relevance / Dawn Burton. - Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009.
Fakulti Keusahawanan dan Perniagaan
Includes bibliographical references and index.
9780415448925
Marketing.
Minority consumers.
Multiculturalism.
Cross-cultural marketing : theory, practice and relevance / Dawn Burton. - Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009.
Fakulti Keusahawanan dan Perniagaan
Includes bibliographical references and index.
9780415448925
Marketing.
Minority consumers.
Multiculturalism.