International business : strategy, management, and the new realities /
Cavusgil, S. Tamer
International business : strategy, management, and the new realities / S. Tamer Cavusgil, Gary Knight, John R. Riesenberger. - Upper saddle River, N.J. : Pearson Prentice Hall, c2008 - xxxv, 2-670 p. : col. ill., col. maps ; 29 cm
Fakulti Keusahawanan dan Perniagaan
Includes bibliographical references (p. 623-639) and indexes
0131738607 9780131738607
International business enterprises--Management
International business : strategy, management, and the new realities / S. Tamer Cavusgil, Gary Knight, John R. Riesenberger. - Upper saddle River, N.J. : Pearson Prentice Hall, c2008 - xxxv, 2-670 p. : col. ill., col. maps ; 29 cm
Fakulti Keusahawanan dan Perniagaan
Includes bibliographical references (p. 623-639) and indexes
0131738607 9780131738607
International business enterprises--Management