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How to sell to an idiot : 12 steps to selling anything to anyone /

Hoover, John, 1952-

How to sell to an idiot : 12 steps to selling anything to anyone / John Hoover, Bill Sparkman. - Hoboken, N.J. : John Wiley & Sons, Inc., 2006. - xx, 197 p. ; 23 cm.

Includes index

ISBN: 9780471718543

Subjects--Topical Terms:
Selling--Psychological aspects.

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How to sell to an idiot : 12 steps to selling anything to anyone /

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