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Tourism marketing for cities and towns : using branding and events to attract tourism /

Kolb, Bonita M.

Tourism marketing for cities and towns : using branding and events to attract tourism / Bonita M. Kolb. - Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2006. - xvi, 310 p. ; 22 cm.

Includes bibliographical references and index

ISBN: 9780750679459

Subjects--Topical Terms:
City promotion.
Tourism--Marketing.

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Tourism marketing for cities and towns : using branding and events to attract tourism /

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