22 irrefutable laws of advertising and when to violate them /
Newman, Michael.
22 irrefutable laws of advertising and when to violate them / Twenty-two irrefutable laws of advertising and when to violate them Michael Newman. - Singapore : John Wiley & Sons (Asia), c2006. - xxviii, 266 p. : ill. ; 23 cm.
Fakulti Keusahawanan dan Perniagaan Includes index.
0470821868 9780470821862
Advertising.
Sales promotion.
22 irrefutable laws of advertising and when to violate them / Twenty-two irrefutable laws of advertising and when to violate them Michael Newman. - Singapore : John Wiley & Sons (Asia), c2006. - xxviii, 266 p. : ill. ; 23 cm.
Fakulti Keusahawanan dan Perniagaan Includes index.
0470821868 9780470821862
Advertising.
Sales promotion.