Financial Dimensions of Marketing Decisions /
Stewart, David W.,
Financial Dimensions of Marketing Decisions / David W Stewart. - xvi,247 pages : illustrations ; 21 cm. - Palgrave studies in marketing, organizations and society . - Palgrave studies in marketing, organizations and society .
Pemilihan Buku di Karnival Semarak Ilmu 2024 Fakulti Keusahawanan Dan Perniagaan - Encik Mohammad Nizamuddin Bin Abdul Rahim
Includes bibliographical references and index
9783030155643
Marketing--Decision making
Marketing--Management
Marketing
Financial Dimensions of Marketing Decisions / David W Stewart. - xvi,247 pages : illustrations ; 21 cm. - Palgrave studies in marketing, organizations and society . - Palgrave studies in marketing, organizations and society .
Pemilihan Buku di Karnival Semarak Ilmu 2024 Fakulti Keusahawanan Dan Perniagaan - Encik Mohammad Nizamuddin Bin Abdul Rahim
Includes bibliographical references and index
9783030155643
Marketing--Decision making
Marketing--Management
Marketing