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Business & Marketing Across Cultures /

Lee, Julie Anne

Business & Marketing Across Cultures / Julie Anne Lee, Jean-Claude Usunier & Vasyl Taras. - xviii, 257 pages ; 23 cm.

Fakulti Keusahawanan dan Perniagaan - Encik Mohammad Nizamuddin Bin Abdul Rahim Pameran Buku di Kampus Kota

Includes bibliographical references and index

ISBN: 9781529754384

Subjects--Topical Terms:
International business enterprises --Management.
Export marketing

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Business & Marketing Across Cultures /

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