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INFLUENCING FACTORS OF PURCHASE INTENTION AMONG GENERATION Y: A CASE STUDY ON SHOPEE/

Nisa Nurhanisah Maderi,

INFLUENCING FACTORS OF PURCHASE INTENTION AMONG GENERATION Y: A CASE STUDY ON SHOPEE/ A case study on Shopee. NISA NURHANISAH BINTI MADERI ; supervised by: Dr. Noor Ullah Khan. - v, 40 pages: colour illustrations ; 30 cm + 1 computer disc

Thesis Collections. Thesis Master.

Bibliography : pages 32-37.

Subjects--Topical Terms:
Purchasing.
Consumer purchase.
Generation Y.
Libraries--Special collections--Dissertation, Academic.
Teleshopping.

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INFLUENCING FACTORS OF PURCHASE INTENTION AMONG GENERATION Y: A CASE STUDY ON SHOPEE/

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